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McDonald, Malcolm.

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Key Account Plans: The Practitioners Guide to Profitable Planning

by Lynette Ryals and McDonald, Malcolm. First published in 2008 — 9 editions

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Key Account Management: The Definitive Guide

by McDonald, Malcolm. and Diana Woodburn First published in 1999 — 7 editions

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Market Segmentation : How to Do It, How to Profit From It - Second Edition

by Malcolm McDonald, McDonald, Malcolm., Ian Dunbar, and Ian K. Dunbar First published in 1998 — 7 editions

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Market segmentation: how to do it, how to profit from it

by McDonald, Malcolm. and Ian K. Dunbar First published in 1995 — 4 editions

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Marketing plans: how to prepare them, how to use them

by McDonald, Malcolm. First published in 1985 — 4 editions

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Competitive marketing strategy for Europe: developing, maintaining and defending competitive advantage

by Linden Brown and McDonald, Malcolm. First published in 1994 — 4 editions

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Malcolm McDonald on Marketing Planning

by McDonald, Malcolm. First published in 2007 — 3 editions

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Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing)

by McDonald, Malcolm., Beth Rogers, and Diana Woodburn First published in 2000 — 2 editions

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Improving Marketing Effectiveness in Digital Age (Cranfield E-Marketing)

by McDonald, Malcolm. and Hugh Wilson First published in 1999 — 2 editions

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Key account management: learning from supplier and customer perspectives

by McDonald, Malcolm.
First published in 1998 — 2 editions
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Marketing by matrix: 100 practical ways to improve your strategic and tactical marketing

by McDonald, Malcolm. First published in 1992 — 2 editions
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Marketing Plans TRP

by McDonald, Malcolm. First published in 2000 — 2 editions

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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by McDonald, Malcolm. First published in 1993 — 2 editions

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Marketing due diligence: reconnecting strategy to share price

by McDonald, Malcolm. First published in 2006 — 2 editions

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Strategic marketing planning

by McDonald, Malcolm. First published in 1991 — 2 editions
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Pocket guide to selling products and services

by McDonald, Malcolm. and Peter Morris First published in 1995 — 2 editions

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Marketing plans that work: targeting growth and profitability

by McDonald, Malcolm. and Malcolm McDonald First published in 1997 — 2 editions

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Effective industrial selling

by McDonald, Malcolm. First published in 1982 — 2 editions

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Strategy: a guide to marketing for senior executives

by Christopher, Martin., Simon Majaro, and McDonald, Malcolm. First published in 1989 — 2 editions
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River Basin Management (Aspects of Applied Geography S.)

by Alan Doherty, McDonald, Malcolm., and Martin Duddin First published in 1992 — 1 edition
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ID Numbers

OLID: OL289504A

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Created April 1, 2008
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