Creativity, Inc.
Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull and Amy Wallace
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"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"--
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management, collaboration, work, creativity, Pixar Animation, Pixar, meetings, Creative ability in business, Corporate culture, Organizational effectiveness, Pixar (Firm), BUSINESS & ECONOMICS / Leadership, BIOGRAPHY & AUTOBIOGRAPHY / Business, PERFORMING ARTS / Film & Video / Direction & Production, nyt:combined-print-and-e-book-nonfiction=2014-04-27, New York Times bestsellerPeople
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Work Description
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
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